Who Are You, Anyway?*

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Posts Tagged ‘ partnership ’

Enter the Cable Guy

  • March 2nd, 2010
  • Posted in F1 Business

Lotus Racing announced a partnership with CNN today. As ever, that weasel word ‘partner’ leads one to ponder how much (if any) money is involved, and what benefits eventuate for either party. Launched by media mogul Ted Turner in 1980, the Cable News Network leapt to international prominence during the first Gulf War by dint of [ READ MORE ]

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"Who are you, anyway?" It's the default put-down of the F1 high-ups when asked a question that's difficult, probing, or just plain annoying. Stuart Codling is a contributor to F1 Racing, AUTOSPORT, Autocar and the Red Bulletin, and is the author of the award-winning book Art of the Formula One Race Car, the critically acclaimed Real Racers and the forthcoming Art of the Supercar.
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